Applicant: Hainan Li Costume Cultural Exchange Association

Application item: Li Brocade Cheongsam (Products With National Characteristics)

As the intangible cultural heritage of the world, "Li Jin", a treasure with hainan's national characteristics, is perfectly combined with "Cheongsam", the quintessence of Chinese culture, through artistic transformation, to produce a brand new artistic quality -- "Li Jin Cheongsam". Its exquisite and meticulous technology, rich decorative totem, gorgeous and free from vulgar color and unique design, completely subverted the traditional cheongsam and Li Jin costumes of the original beauty, to bring people unprecedented new artistic enjoyment.

The encounter between Li Jin and Cheongsam is an innovative combination of tradition and fashion, as well as a perfect reproduction of simplicity and elegance. Li Jin Cheongsam is a cheongsam garment made of Li Jin elements and techniques, with its unique skills and cultural connotation, becoming a perfect high-end artwork, promoting the inheritance, innovation and development of Oriental traditional culture. Because of this, li Jin Cheongsam with pure hand-dyed and pure planting has very high collection value.

A li brocade cheongsam, confides the time's dark fragrance, even if is not indifferent, also has ten li spring breeze leisurely. The beauty of Li Jin's cheongsam is conservative and bold, and the beauty does not fall into the conventional way.

Hainan Li Costume Cultural Exchange Association has successfully held the "Li Jin Cheongsam Beauty Contest" for three consecutive years, which has gained wide influence and praise at home and abroad!