Recently, the miss world tourism culture contest China headquarters meeting decided that the miss world tourism culture contest 2020 officially launched a new track - short video + e-commerce live broadcast, to select a number of high-quality network anchor talent, help the cultural tourism poverty alleviation. At the same time, miss world tourism culture organizing committee signed ACIC network anchor certification, the contest winners are issued ACIC network anchor certificate, the two sides work together to build web celebrity "dream factory".

ACIC has offices in Beijing, Shanghai, guangzhou, haikou and Harbin, with more than 700 authorized cooperation institutions in China. As early as 2016, ACIC international registered network anchor certificate has been launched, and the first "ACIC I am a good looking female anchor" contest was successfully held in 2019, and ACIC network anchor certificate was issued to more than 30 participants of web celebrity. This year, affected by the covid-19 outbreak, all industries have fallen into a period of freeze due to the limitation of offline activities. Changes in the market pattern and the advent of the 5G era have spurred the boom of short video and live broadcast industries. Live streaming selling houses and cars, live streaming cloud shopping, cloud fashion week and live streaming selling goods have become new consumption modes for people. Network anchors have become the hottest career at present. ACIC network anchor certificate with professional authority has been favored by various training institutions. Miss world tourism culture competition, which has been taking innovation as the core vitality of the brand, seized the opportunity of transformation and launched a new track -- short video + e-commerce live broadcast. It cooperated with ACIC to select high-quality network anchor talents and create a wonderful annual ceremony.

It is reported that miss world tourism culture competition has been established in the country's 18 sub-regions. The event will be "web celebrity anchor season" as the theme selection, with "journey to the good start, help poverty", "the brigade to help farmers, for home live" to promote, through text brigade festival event + short video + live tour to help rural business form, select merchants products supply chain, through the trill, quickly, taobao, tencent live broadcast of the electric business platform to carry out the "shake hi China brigade, endorsement of my hometown" short video challenge, wen brigade live with cargo section and web celebrity anchor series, synchronous selection "city tour experience officer and" excellent brand recommended officer ". The selection criteria of the short video challenge are based on the number of original thumb up videos, the number of comments, the number of forwards and the number of fans on the account. The selection criteria of web celebrity live streaming with goods are based on the popularity of live streaming and the transaction amount of goods. In addition, the "network anchor group" was set up in all provinces and cities and regions to select the first, second and third winners to enter the finals of China.